Evaluation Questions 4 and 5

Question 4

Who would be the audience for you media product?

Audience Demographic Profile for our film:

• Age - Older Teenagers (15+)
• Gender - Mixed 
• Ethnicity - Mixed 
• Educational background - Relatively well educated
• Social class - Middle class 
• Economic status - Reasonably well off
• Location - Urban areas 
• Accessibility - The Internet and Arthouse Cinemas

According to the 'Audience Demographic Profile', our film would both attract, and would be suitable for young people, such as older teenagers, and people in their early 20s. Gender does not have a particular relevance in relation to the target audience as indie films do not have a defined gender taint, unlike a romance, which would usually appeal to females, or a sci-fi, which would usually appeal to males. Similarly, in regards to ethnicity, our production does not have a clearly stated targeted ethnic group, which therefore mean that any young person, of any ethnicity, and of either gender would be able to enjoy this film.



The cast of the film, 'the perks of being a wallflower', would be the perfect audience for such a film as they would be far more keen to watch more experimental things than older audiences would. Coincidentally, the film itself was another influential film that my group took inspiration from, as it focuses on the character of Charlie, (positioned on the right of the image above), who starts his first year of High School as a social outcast, but later discovers that he does have the ability to make friends and fit in with the social norm. If we were to make 'Red' into a full feature length film, I would suggest following a similar plot line, with her starting off as an outsider, who later overcomes her psychological problem and finds her feet again in the world.

http://www.youtube.com/watch?v=n5rh7O4IDc0

Question 5

How did you attract/address your audience?

The visual style of our film opening does bare similarities with 'Film Noir' in relation to the artistic manner which is present throughout the film, as well as the high contrast appearance of the shots very much so simulating the look of Red. The lack of identity provided in some of the shots by Red's face being covered, is another element reflected in Film Noir, with the characters often standing amongst fog and mist, their faces covered and their identities hidden.

The music used in both further accentuates their similarities as both are classical pieces which are quite slow, adding a sense of atmosphere. However, our video opening uses far more modern shot transitions such as dissolves, which attracts a more modern audience.  

With these two combinbed element of a lack of identity and mystery, combined with a more modern take on the editing style, our film attracts both a younger, (teenage), and older (early twenties) audience, as younger audiences will be attracted to the vibrancy, whilst older audiences will be inticed to watch the film for the Film Noir quality.



Our film opening is also fairly similar in comparison to 'American Beauty' in terms of its attention to detail, and use of lighting and colour. Though neither film has any glamorous special effects, they do pay an incredible amount of attention to detail, and as a result give the audience an insight into the personas of each character. 

http://www.youtube.com/watch?v=aq33c6FhRes