Wednesday, 17 April 2013

Finalised Video Production

Our Final Cut Video 



Our Final Cut Video reflects the twisted and obscure mind state of a person who has become isolated from society because of psychological disease. Its inspiration derived from the story of 'Little Red Riding Hood', where the wolf is chasing the girl in the red hood, and the disaster horror film, '28 Days Later', from which we also gained our font. The use of just one character represents the issue of loneliness and isolation, and demonstrates how not conforming to the social norm can lead to being a social outcast.



Focusing on the colour red, our video explores the complex and juxtaposing moods and feelings of having a multiple personality disorder; this intriguing colour has been used widely among other film makers, with films such as 'Don't Look Now' and '28 Days Later' relating to the colour in their plot and DVD design. 


The key theme of loneliness and isolation were also inspired by such films as 'A Single Man', starring Colin Firth, which towards the beginning of the film, featured an excellent sequence with the protagonist viewing the outside wide through his own slanted, and quite detached perception of it. 

http://www.youtube.com/watch?v=YtxR-n1eKEs

The use of colour, including the colours red and white were also excellently incorporated in one of the opening scenes of this film, as the protagonist, George walks up to his dead partner, lying quite in the cold snow, after losing control of his car. 

http://www.youtube.com/watch?v=KpGncCKfZLI





Evaluation Question 7

 
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Our preliminary task was set to be 30 seconds long, and was used as a way to familiarise ourselves with the camera equipment, including the cameras and the tripods. It also helped us to begin to develop our editing skills when we uploaded the videos onto Format Factory, later to be imported into Premier.

We focused around a very simplistic mundane storyline, with the main character, (played by Harry Mead), going for a job interview, where he is interviewed by his potential employer, played by Jimmy Beaton.




The image above displays nine print screens from our Preliminary Exercise, incorporating all of the shot changes, except from the two shots of Harry and Jimmy, which were in fact repeated in the video in order to make the conversation more interesting, and longer. Following clockwise around the image, from the shot above the title screen, you can see how our video panned out; the first four shots were all of the same scene, framed from different angles to allow for a cohesive edit. The use of a simple cut transition has already been used in between each of these four shots.

As the video progresses, there is an extreme close up of Harry opening the door, which cuts to the a reverse long shot of Harry walking into the room. This is an example of match on action, which is later followed by the transition fade to black, implying the passing of time.
The final four shots of the video used shot reverse shot as Harry and Jimmy exchanged lines relating to the job in question. The video was quick, simple and easy, and did not pertain any shots that had a deeper meaning or metaphorical relevance.  


In my film opening 'Red', I worked with two different people, Tom and Amber, yet all three of us transferred our knowledge, in which we had gained from GCSE work, as well as from the Preliminary Exercise, in order to achieve the best look possible. 

Perhaps one of the main aspects of our film opening that makes it appear more professional than the Preliminary Exercise, is the range of shots that we incorporated; unlike the Preliminary Exercise, we did not stick to steady camera shots, but decided to venture into the art of the hand held shot. This was very effective for our production, as it reflected Red's complex, muddled persona, which was the main focus for our film.

'Terra Somnia' was another element of our film opening that made it stand out from the Preliminary Exercise, as it began to develop a sense of metaphorical meaning that the Preliminary Exercise had lacked. Meaning 'land of dreams' it was a perfect film company to use for such a film, as our two minute opening related to the bitter life of an isolated girl who merely has her own twisted thoughts for company. This were further accentuated with the use of the audio which we added on at the editing stage of our production, which, after being edited with a reverb effect, perfectly portrayed the conflicting voices within Red's head.  
 

Overall, I would say that the most important thing which my group and I has learnt in the period between the Preliminary Exercise and the Final Cut of our film opening, is the concept of filming for a crafted reason, so that every shot has a deeper meaning behind it; the Preliminary Exercise was simply a task designed to test our ability to use a camera, and edit in a fluent manner, yet in order to achieve a more metaphorical, meaningful reflection, we had to learn how to apply our practical skills to gather more artistic shots that would portray Red's character. This could only have been achieved through effective use of audio, for which we recorded two voices, and overlaid them, soft and tranquil music, for which we used a piece performed by Beethoven, the camerawork and the visual effects, for which we used a varied range of hand held, and steady shots, which were then altered using gamma correction to make them darker or lighter depending on the mood. The use of black and white shots contrasting with shots in edited colour was another useful technique that helped visually display Red's character in a symbolic and metaphorical manner. 


Evaluation Question 6

 
What have you learnt about technologies in the process of constructing your film?

During each stage in the production of my film opening, I used numerous different technologies in order to perform certain tasks. The four stages of my production are as follows:

  • Planning Research
  • Production
  • Post-Production 
  • Evaluation 

Some technologies were used throughout multiple stages of the production, such as Windows 7, which was used in the planning and research stage to locate films of a similar genre, as well as the Post-Production stage, which incorportated downloading songs for the film opening from websites such as 'tubidy'.

In the planning stages, we used the still cameras to take photos of potential locations for the latter filming stage in places such as the old Chruch in Thundridge, and remote fields. This would then allow us to plan the shots that we would need to take in order to produce a smooth, coherent and authentic film opening.

During the filming of our Project we used the iVIS FS10 Canon video cameras, which were equipped with a SD Card, that recorded the footage, which then allowed up to quickly transfer our recordings onto the laptop during the editing stage. 

As I took GCSE Media in Year 10 and 11, I was very familiar with the cameras and the editing software, Adobe Premiere Pro, yet as the SD Cards were new, it was very handy not having to untangle heaps of wire in order to connect the camera to the computer in order to transfer my videos, as I had to do during my GCSE years. 

During the process of my film opening project, I cannot say that I have learnt a great deal about the technologies that I have used, as I was already familiar with them, yet for some of the new technologies, such as the microphone, I learnt how to use them correctly and efficiently in order to achieve the best results. 


Tuesday, 16 April 2013

Evaluation Questions 4 and 5

Question 4

Who would be the audience for you media product?

Audience Demographic Profile for our film:
  • Age - Older Teenagers (15+)
  • Gender - Mixed 
  • Ethnicity - Mixed 
  • Educational background - Relatively well educated
  • Social class - Middle class 
  • Economic status - Reasonably well off
  • Location - Urban areas 
  • Accessibility - The Internet and Arthouse Cinemas
According to the 'Audience Demographic Profile', our film would both attract, and would be suitable for young people, such as older teenagers, and people in their early 20s. Gender does not have a particular relevance in relation to the target audience as indie films do not have a defined gender taint, unlike a romance, which would usually appeal to females, or a sci-fi, which would usually appeal to males. Similarly, in regards to ethnicity, our production does not have a clearly stated targeted ethnic group, which therefore mean that any young person, of any ethnicity, and of either gender would be able to enjoy this film.



The cast of the film, 'the perks of being a wallflower', would be the perfect audience for such a film as they would be far more keen to watch more experimental things than older audiences would. Coincidentally, the film itself was another influential film that my group took inspiration from, as it focuses on the character of Charlie, (positioned on the right of the image above), who starts his first year of High School as a social outcast, but later discovers that he does have the ability to make friends and fit in with the social norm. If we were to make 'Red' into a full feature length film, I would suggest following a similar plot line, with her starting off as an outsider, who later overcomes her psychological problem and finds her feet again in the world.

http://www.youtube.com/watch?v=n5rh7O4IDc0




Question 5

How did you attract/address your audience?

The visual style of our film opening does bare similarities with 'Film Noir' in relation to the artistic manner which is present throughout the film, as well as the high contrast appearance of the shots very much so simulating the look of Red. The lack of identity provided in some of the shots by Red's face being covered, is another element reflected in Film Noir, with the characters often standing amongst fog and mist, their faces covered and their identities hidden.

The music used in both further accentuates their similarities as both are classical pieces which are quite slow, adding a sense of atmosphere. However, our video opening uses far more modern shot transitions such as dissolves, which attracts a more modern audience.  

With these two combinbed element of a lack of identity and mystery, combined with a more modern take on the editing style, our film attracts both a younger, (teenage), and older (early twenties) audience, as younger audiences will be attracted to the vibrancy, whilst older audiences will be inticed to watch the film for the Film Noir quality.



Our film opening is also fairly similar in comparison to 'American Beauty' in terms of its attention to detail, and use of lighting and colour. Though neither film has any glamorous special effects, they do pay an incredible amount of attention to detail, and as a result give the audience an insight into the personas of each character. 

http://www.youtube.com/watch?v=aq33c6FhRes



Evaluation Questions 2 and 3

Question 2

How does your media product represent particular social groups?


Our media product represents a very small, niche social group of people, who could even be considered, outcasts, who face prejudice from society; the story revolves around the life of a young girl, 'Red', who is struggling with a multiple personality disorder, and as a result does not think, or behave in a logical manner. 

As she is the only character in the film opening, no other social groups are represented, yet in an ironic manner, this could perfectly represent the other groups; Red is so unusual, strange, and completely unlike any other young girl of her age, that she has been isolated and left alone by any other human being. 

Our media product could be a symbolic metaphor for how a psychological illness can push everyone who you care about, away from you, leaving you with no one, but your own, over-active subconscious. The image below is a screenshot from our film, which shows Red behind a row of bars, which symbolises the fact that she is imprisoned, or trapped, in this red cloak, and that it is because of her cloak that she has become a social outcast. 



This image above is of Jordana Bevan, who is the teenage lover of the protagonist in the indie film, 'Submarine'. The use of the colour red is also present here, as she very rarely removes her beloved coat throughout the majority of the film; the symbolism of which is that she elects to stand out and be different from the rest of her school peers. In one particular extract from 'Submarine', Jordana and Oliver, (the film's protagonist), spend their evening together, running around with sparklers and petty explosives. 

http://www.youtube.com/watch?v=ryBdAHfZ_Yk



Question 3

What kind of media institution might distribute your media product and why?

The film company, 'Warp Films' would be an appropriate film producer for our product, as it has produced many other films, with a similar genre, that target a niche audience. The artistic style of our film, with the colour red playing a significant role, further reflects its indie genre, as the audience is required to think more deeply about the metaphorical nature revolving around the protagonist than they are being blinded with amazing special effects. 


It is an independent film production company based in Sheffield & London, UK, with a further affiliated company Warp Films Australia based in Melbourne, Australia. Some of the films that it has distributed include:


  • 'This is England' (2006) Directed by Shane Meadows
  • 'Donkey Punch' (2008) Directed by Oliver Blackburn
  • 'The Mighty Boosh Live: Future Sailors Tour' (2009) Directed by Paul King 
  • 'Four Lions' (2010) Directed by Chris Morris
  • 'Submarine' (2010) Directed by Richard Ayoade 


 


As can be seen from this list of some of the films that Warp Films has produced, the company is not used for mainstream, typically popular films or products, but used to distribute a whole range of niche, unique, and different films that can usually be categorized into the Indie genre. The typical audience for such a genre would also most likely watch TV Programmes on E4, and Films on the free channel, Film 4, (owned by Channel 4). This is because channels such as E4 and Film 4, like Channel 4, aim to be unique and innovative in comparison to channels such as BBC and ITV. 







A film company that would be most likely to distribute our film company would be 'Optimum Releasing', which is a film distributor company working in the UK and Ireland. The company releases many films, including foreign language films, anime releases such as Studio Ghibli's films and independent British, Irish and American films in the UK and sometimes Ireland.

In 2006, Optimum was acquired by StudioCanal, and ever since StudioCanal bought Optimum, the French company has distributed their large back catalogue of classic British films (many from the Cannon and EMI catalogues) through Optimum releasing under the strand 'Optimum Classic'.
In September 2011, the company was renamed StudioCanal UK, and has distributed numerous films such as: